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Today's World Premiere of "Viva Frida Kahlo – Immersive Experience" at MAAG Light Hall in Zurich
22 September 2021
The new MAAG Light Hall is set to open with a world premiere: «Viva Frida Kahlo – Immersive Experience». Full of accessible symbolism and colourful exotic plants and animals, as well as a series of powerful self-portraits, the expressive artist’s creations and her life are at the heart of this immersive exhibition.
Her pictures come to life in the projections, while a voice-over playing the role of Frida Kahlo comments on the events and a specially composed soundtrack paints the presentation's acoustic background.
The new MAAG Light Hall is the first permanent museum in Switzerland to show only immersive exhibitions. Works by outstanding artists are illuminated, animated, set to music and projected on the walls, ceilings and floors.
Other images here.
